Huge kudos to Discovery for successfully freaking people out with their FrenziedWaters campaign. The mystery (as in non-Discovery branded) site uses creepy Blair Witch style video to recreate a shark attack at Asbury Park in 1916.
But much more eerily, the “My Story” link (using Facebook Connect) surprisingly recreates an attack in which you (yes YOU) die. As in … it automatically pulls in photos from your Facebook account, superimposes your name into the news headlines, and even offers up quotes about how great you were from your friends.
Awesomely creepy … and very well done.
I especially like that intrigued (if scared) viewers aren’t left totally hanging (at least if they are fans of the channel on Facebook), because Discovery’s recent updates offer more teasingly suspenseful info about the Asbury Park attack via a flickr account. While the updates could use a little more info to make the story clear, overall it’s still a solid effort in creating suspense around year 22 (22!) of Shark Week.
Mental Orange: Tang for Your Head. 